Finding a Briliant Copywriter
If you'd like to make money online, you're going to have to have a web site. That site has to be well written, most especially if you're hoping it will bring in profits. Unless you are already a copywriter yourself, it's in your best interest to employ someone who is well-qualified to compose the text for your website. A skilled copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Apparently, however, not every copywriter is as good as every other copywriter. Some are very gifted. Some dream of having talent but are merely trying to make some bucks because they've heard that online copywriting is easy. Here is how you will be able to know the difference.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If they don't have a website of their own, how can they assist you with yours? Look at the copy on their site as well. If it is replete with errors this is not a good sign.
Do you react favorably while you are reading the copy on the writer's website? This involves more than merely noticing grammar and spelling errors. Does the copy make you have any type of emotional response? Does it cause you to like the copywriter? Does it make you feel like you desire to learn more about the writer and continue reading? Does it make you feel like you have to hire the writer immediately? Does the website copy make you want to run for the hills? Does the website copy push you to be angry? These are all important reactions and you must heed to them.
Perform a little more inquiry on the copywriter. Search for reviews for the writer on independent sites and online forums. It is apt that this post the only reviews on the copywriter's website are going to be positive ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer for references also. You need to actually contact each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a certain subject. If the writing seems like a rewritten Wikipedia article, you need to find someone else.
There area number of ways to find out whether or not a copywriter should be hired. You must do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.